A shop front sign is one of the most effective ways of attracting business, and an illuminated sign will increase awareness significantly, in particular in high traffic areas or if the trade is taking place predominantly during dark hours, such as a public house or a late night garage or convenience store, for instance.
There are several ways in which a sign can be illuminated. Exterior lighting options, for example, include overhead trough lighting, which will through a wash of light onto a sign a panel from above. Typically using LED light sources, this solution not only provides ambient lighting for the whole shop front in the process, it is also highly cost effective, as running and maintenance expenses are considerably lower than, for example, neon lighting.
Another option is bullet spot lighting. This option uses halogen spot lights to illuminate a sign from above or below. Flood lighting, which will not only light the sign, but the whole area surrounding it, is often used for ground mounted signs or elevations on buildings.The light wash is available in varying degrees and may consist of static white or coloured lamps, or a colour changing programmable LED light source.
Halo lighting is another effective way to create high impact lighting. Here, the light is projected towards the rear, which is even more effective in the dark. Again, changing colours will enhance the ambient effect of the lighting.
Internal lighting also includes a selection of options. One of these options is individual through face lettering, where individual letters are highlighted by light being projected through the letters to provide a clear, highly visual effect. This is particularly effective if the lighting changes through an RGB sequence while being projected through a white face.
In addition, internal lighting can be provided through internally mounted fluorescent or LED tubing, a choice which depends on the impact desired and cost considerations, as the LED option is, as already mentioned, more cost effective in the long run.